


To promote energy savings, Merck launched a campaign reminding scientists to “Shut the Sash” on chemical hoods—a simple daily action with significant energy-saving impact. The design pairs bold typography with a vibrant yellow backdrop and dark blue text for maximum visibility. Green accents reinforce the eco-friendly message. A clever detail: the “T” in “shut” points directly to the sash in the illustration, guiding the viewer's eye to the key action area.